ReelAllow me to introduce myself
Audio: "Allow me to introduce myself" trend
Chhaap outfits flash one by one — women's, men's, festive, fusion. End: "Yeh hai Chhaap. Ek chhaap jo reh jaati hai."
Reference
Reel
Carousel
Story
Static
Week 1 focus: Brand introduction + first impressions. Tell people who Chhaap is.
Monday
Day 1
Tuesday
Day 2
StoryPoll: Which look is your favourite?
2 outfit options — audience votes
Engagement story. Use product shots from Myntra listing.
Wednesday
Day 3
ReelKitne ka lagta hai? (Price reveal)
Audio: Summer/outfit reveal trend
Show embroidered kurta set styled fully. Guess the price. Reveal: ₹1,630. "Yahi hai Chhaap."
Reference
Thursday
Day 4
Carousel5 fusion looks under ₹2,500
Static carousel — product + price + Myntra link in bio
"Traditional roots. Modern you. Sab kuch ₹2,500 ke andar." Great for saves.
Friday
Day 5
StoryBehind the Chhaap — team intro
Raw phone video — meet the team
Humanises the brand. Shows real people behind it.
Reference
Saturday
Day 6
ReelSlow morning → festive evening transformation
Audio: "Slow morning, busy Mondays" trend
"Subah aaram, shaam Chhaap." Morning casual to full festive look.
Reference
Sunday
Day 7
Rest / schedule next week's content
Week 2 focus: Styling & product showcase. Show versatility of fusion wear.
Monday
Day 8
ReelEk outfit, teen looks
Audio: Trending upbeat / Senorita
One kurta set styled 3 ways. "Sirf outfit nahi, ek wardrobe hai."
Reference
Tuesday
Day 9
StoryQ&A: Ask us anything about Chhaap
Question sticker story — sizing, fabric, delivery
Builds trust and answers buyer objections organically.
Wednesday
Day 10
ReelCouple look — men's + women's Chhaap
Audio: "Mere itne saare naam hain" trend
"Ek Chhaap, do style." Both wearing Chhaap — complementary colours, festive setting.
Reference
Thursday
Day 11
CarouselMen's edit — festive kurtas under ₹2,500
Static carousel showcasing men's line
"Tyohaar aa raha hai. Taiyaar ho?" Men's content is underserved — this will stand out.
Friday
Day 12
StaticProduct spotlight — bestseller kurta set
Clean product shot with price + Myntra CTA
"1,100+ reviews. Sabki pasand." Use Myntra ratings as social proof.
Saturday
Day 13
ReelSummer reel — light fabrics, breezy looks
Audio: Summer reel trend
"Garmi mein bhi Chhaap wali thandak." Light cotton/silk pieces in outdoor setting.
Reference
Sunday
Day 14
Rest / review Week 2 analytics
Week 3 focus: Emotion & storytelling. Build brand love, not just awareness.
Monday
Day 15
ReelThe fabric tells a story
Soft instrumental / soulful audio
Close-up embroidery, fabric drape, craftsmanship. No talking. "Yeh sirf kapda nahi. Yeh ek chhaap hai."
Reference
Tuesday
Day 16
StoryThis or that — rust vs pink?
Poll story — 2 outfit colour options
Easy engagement. Shows product range subtly.
Wednesday
Day 17
ReelPOV: Getting dressed for a family function
Audio: "Pink lips" POV trend
"Ghar wale: late ho gaye. Tum: worth it tha." Relatable getting-ready moment.
Reference
Thursday
Day 18
CarouselThe story behind the brand — Chhaap ka matlab
Brand story carousel — 6 slides
Slide 1: "Chhaap matlab impression." Brand values, tradition, modern India. Last: Myntra link.
Friday
Day 19
StoryCustomer review reshare
Screenshot of Myntra review + outfit photo
Social proof builds trust. Do this every Friday.
Saturday
Day 20
ReelHar baat pe "nahi nahi" — but yes to Chhaap
Audio: "Har baat pe nahi nahi" trend
Say no to everything, say yes to the outfit. Humorous + relatable. High share potential.
Reference
Sunday
Day 21
Rest / plan Week 4 + review growth
Week 4 focus: Community + push. Drive saves, shares & Myntra traffic.
Monday
Day 22
Tuesday
Day 23
StoryTeaser: New spotlight dropping soon
Teaser story with countdown sticker
Builds anticipation. Frame an existing product as a spotlight drop.
Reference
Wednesday
Day 24
ReelBack again — new outfit check
Audio: "Back again" trend
"Wapas aa gaye — naye andaaz mein." Confident outfit walk or transition.
Reference
Thursday
Day 25
CarouselHow to style your Chhaap kurta 5 ways
Styling guide carousel — highly saveable
"Save karo — kaam aayega." Directly asks for saves. Great for algorithm.
Friday
Day 26
ReelI know I should sleep but — one more look
Audio: "I know I should sleep" trend
Late night outfit scroll. Ends with Chhaap product. Funny + fashion = highly shareable.
Reference
Saturday
Day 27
ReelChhaap chhod jaao — Month 1 brand film
Soulful emotional audio
Mini brand film — real moments, real outfits, real people. "Chhaap chhod jaao. Har jagah. Har pal." Boost with ₹5K.
Reference
Sunday
Day 28
Month 1 complete — review analytics, plan Month 2